Editorial

**Doodhpathri Attracts 1.86 Million Tourists in 2024, Becomes a Key Kashmir Destination**

**Srinagar, January 1, 2025:** Doodhpathri, a picturesque meadow in the Budgam district of Jammu and Kashmir, witnessed an unprecedented surge in tourism in 2024, with 1.86 million visitors recorded, according to Reyaz Ahmad, Chief Executive Officer of the Doodhpathri Development Authority (DDA).

The stunning landscape, known for its lush green meadows, snow-capped peaks, and serene ambiance, has emerged as one of the most sought-after destinations in the Kashmir Valley. The influx of tourists highlights the growing popularity of Doodhpathri as a key attraction in the region, offering an alternative to the well-established tourist hubs like Gulmarg and Pahalgam.

“The record-breaking footfall underscores the success of our efforts to promote Doodhpathri as a prime destination. Enhanced infrastructure, better connectivity, and sustained promotional campaigns have played a pivotal role in this achievement,” said Ahmad.

In 2024, the government launched multiple initiatives to develop the region, including eco-friendly accommodations, improved road networks, and curated activities such as trekking, horse riding, and camping. Special cultural events and local festivals also drew tourists from across India and abroad.

Local stakeholders, including hoteliers and transport operators, have expressed optimism about the continued growth of tourism in the area. The surge has also boosted the local economy, providing employment opportunities and supporting traditional crafts and cuisine.

Authorities are now focusing on sustainable tourism to preserve the natural beauty of Doodhpathri. Ahmad emphasized the importance of balancing growth with conservation, ensuring that the meadow remains pristine for future generations.

With its growing popularity, Doodhpathri is expected to remain a key highlight in the Kashmir Valley’s tourism landscape, further cementing the region’s reputation as a paradise on Earth.

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