**J&K Pavilion Dazzles at IIMTF 2024, Records ₹1.3 Crore Sales and 1,900+ Business Leads**
Kolkata, January 7, 2025: The Jammu & Kashmir Pavilion at the India International Mega Trade Fair (IIMTF) 2024 in Kolkata garnered significant attention, showcasing the region’s rich cultural heritage, exquisite craftsmanship, and entrepreneurial talent. The pavilion emerged as a highlight of the event, achieving remarkable sales of ₹1.3 crore and generating over 1,900 business leads.
Prominently featuring GI-tagged products such as Pashmina shawls, Kashmiri saffron, and walnut wood carvings, the J&K Pavilion attracted visitors from across the country. The pavilion also served as a platform for budding entrepreneurs to connect with larger markets, displaying a diverse range of artisanal products.
Officials stated that the overwhelming response underscores the appeal of J&K’s traditional and modern crafts in India’s consumer market. The event was a testament to the government’s efforts in promoting local artisans and enhancing the global reach of the region’s products.
Visitors lauded the pavilion for its vibrant display and high-quality products, reflecting Jammu & Kashmir’s legacy of craftsmanship and innovation. The success at IIMTF 2024 is expected to open new avenues for local artisans and strengthen the economic landscape of the region.
