Srinagar, Feb 21, Traders in Srinagar’s bustling city center, Lal Chowk, have issued an appeal to visiting tourists, welcoming them with open arms while urging them to refrain from consuming liquor and drugs. The Traders Association, Central Lal Chowk, has installed signboards and billboards carrying a message encouraging responsible tourism and respect for local culture.
The newly installed signboards read: “Welcome, Dear Tourists. The Traders Association, Central Lal Chowk, invites you to experience the beauty of our heaven on earth! For a memorable and enjoyable trip, we kindly request: Love and cherish your family. Avoid liquor, drugs, spitting on roads, and smoking. Respect our culture and traditions. Stay blessed and enjoy your time in our enchanting city.”
Speaking to the news agency Kashmir News Trust (KNT), Bilal Ahmad, President,Traders Association, said the initiative was taken after frequent incidents of tourists consuming alcohol in the area and engaging in fighting, particularly with their families.
“Frequently, shopkeepers in Lal Chowk witness drunk tourists quarreling with their families. Women and children are left in distress, often seen crying and traumatized. As hosts, we welcome all visitors, but we strongly urge them to avoid alcohol consumption to ensure a peaceful and pleasant environment for everyone,” Bilal Ahmad said.
The association’s General Secretary, Shirar Ahmad Mir, also endorsed the move, stating that maintaining the cultural ethos of the city while providing a safe and enjoyable experience for all tourists is a shared responsibility.
The traders hope that their message will foster responsible tourism and encourage visitors to respect the traditions of Kashmir while enjoying their stay in the Valley.
