The inauguration of Empire Cinema’s multiplex in Madinah, Saudi Arabia, marks a historic moment as the city’s first-ever cinema, situated within the Al-Rashid Mall. Featuring 10 screens and 764 seats, including a dedicated children’s theater and play area, this branch signifies Empire Cinemas’ 10th complex in the country.

CEO Gino Haddad expressed that this expansion is a significant step in their Saudi presence.

The lifting of the cinema ban in 2018 by Crown Prince Mohammed bin Salman under Vision 2030 aimed at enhancing the quality of life and diversifying the economy.

AMC Entertainment became the first operating cinema in 35 years, followed by Saudi Arabia’s substantial investments in the entertainment sector, including a $100 million film fund announced at the Cannes Film Festival.

Recent reports from the Ministry of Commerce highlight a 28% growth in the Saudi cinema industry in the second quarter of 2023 compared to the previous year. Predictions from PwC Middle East suggest that Saudi Arabia’s cinema revenue could reach $1.5 billion by 2030.